In today’s digital world, online shopping and purchasing continue to grow. Consumers may be more technologically-savvy than ever before, but challenges still persist when it comes to communicating and educating individuals on making important decisions on their health care or other financial protection needs. Innovative Connections’ (IC) live chat service provides an additional layer of support to ensure individuals understand both product information and system navigation. Our experienced agents provide immediate live support with minimal interruption to the self-serve experience.