Innovative Connections (IC) uses text messaging to support the ever-increasing demand for mobile messaging. This enables us to exchange messages with consumers in a timely manner on the device they keep within reach, improving outcomes for our customers and individual consumers.
Studies show that 90 percent of all text messages are read in less than three minutes, and the automatic reaction to receiving a text is to respond. Text messaging is easy to implement and can be used for:
- Automated campaigns
- Direct messaging
- Broadcast messaging