Innovative Connections’ (IC) uses surveys in a variety of ways to gather information for our customers. Key areas are:
Surveys provide a non-threatening way to learn what motivates respondents and what’s important to them.
- Discussion of key topics
Communicating with respondents about your survey topic allows for deeper insight, and can shed light on topics related to your survey subject within a larger context.
Gathering objective information drives sound data-driven decisions, enabling you to quickly address issues that are important, rather than wasting resources on things of lesser importance.
- Establishing a Benchmark
Surveying provides a “snapshot” of your target audience and their attitudes about your survey subject. This helps you to establish a baseline from which you can compare whether target population attitudes and perceptions relative to the survey problem are getting better or worse over time.